Accountable for all content marketing initiatives to drive traffic, engagement, leads that deliver sales and customer retention.
Writing a wide variety of topics for multiple platforms (website, blogs, articles, social updates, banners, case studies, etc.)
Creating concise, eye-catching, and innovative headlines and body copy
Collaborating across functions to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost.
Developing and managing editorial calendars.
Integration of content programs with brand campaigns to drive brand to demand.
MIN REQUIRED EXPERIENCE:
• Business Writing • Excellent communication skills
A deep understanding of consumers and what motivates them online.
Great research, organizational, and learning skills.
High comprehension of software like Microsoft Word and Google Docs.
Familiarity with keyword placement and other SEO best practices.
Some experience with online marketing and lead generation.
An understanding of formatting articles on the web.
Excellent communication skills particularly written.
Creative and innovative thinker and planner.